With the world looking forward to the 2026 FIFA World Cup, anticipation has continued to grow not just with the games but also with the evolving use of technology, analytics, and digital platforms that are changing the way fans experience the game.
The 2026 FIFA World Cup will be something special. It will be the first time three nations host the tournament: the United States, Canada, and Mexico. Also, instead of the usual 32 teams, there will be 48.
This expansion means more matches, more fans, and more global attention than ever before. FIFA projects over five million spectators attending in person, with billions tuning in around the world.
Beyond the pitch, the 2026 tournament represents a technological leap in football.
This is due mostly to AI-driven player analytics, digital ticketing, and virtual fan experiences. These steps signal a new era of football.
The decision to expand the competition made by the world body was aimed at increasing inclusivity and global representation.
Africa, Asia, and North America are all going to get additional qualification slots, meaning countries that have traditionally struggled to reach the finals will have a new opportunity on the world stage.
The new format - 48 teams in 12 groups of four - means supporters will be treated to 104 games over five weeks across 16 host cities, including Los Angeles, Toronto, Vancouver and Mexico City.
Hosting duties will also create a considerable economic impact. A report by Boston Consulting Group in 2023 suggested that for the three host nations combined, it could surpass $10 billion in benefit, driven by tourism, infrastructure investment, and international sponsorship deals.
Data, and digital transformation
The modern football ecosystem is driven by data. Advanced analytics have become part and parcel of scouting, match preparation, and even fan engagement.
Clubs and national teams use real-time performance tracking to monitor the workloads of players in order to prevent injuries.
The digital transformation has changed the experience of matches for fans. Digital streaming platforms, augmented reality, and mobile applications have now presented ways of viewing games interactively, with live statistics, tactical breakdowns, and social media integration, which further enhance the viewing experience.
Meanwhile, betting platforms, such as Sbobet, can enhance fans’ engagement during the World Cup by adding a layer of interactive excitement and analytical interest to match outcomes and player performances.
This digital wave also extends to how supporters connect with football communities online: major platforms host millions of users discussing lineups, sharing highlights, and analyzing tactics.
The 2026 World Cup will likely see record-breaking online activity, with data consumption and social media engagement expected to outstrip previous tournaments.
The global fan economy
Football's global fan economy is stronger than ever. From merchandise and fantasy leagues to digital collectibles and NFTs, today's fan is both a viewer and a participant at the same time.
The governing bodies of the sport have taken heed, with initiatives ranging from bringing the global community closer through official fan zones, interactive platforms, and real-time engagement tools.
According to Deloitte's Sports Business Trends 2024 report, football data services are projected to generate more than US$4 billion in annual revenue by 2026.
FIFA and local organizing committees are investing heavily in smart stadiums and sustainability in preparation for 2026.
Artificial intelligence will also be involved in logistics and operations: predictive analytics will optimize transport routes, monitor the flow of people, and ensure smoother entry for fans.
This fits within FIFA's broader aim to ensure the 2026 World Cup is the most technologically advanced and environmentally responsible event in football history.
