Thedrum - International football teams have seen a boom in Twitter followers over the past week - with Italy topping the list with its 2376 per cent increase.
Followed by Iran at 741 per cent, Algeria (683 per cent), Portugal (580 per cent) and Uruguay (568 per cent), it can be seen that football is at the forefront of most people’s minds.
Iran joined Twitter the weekend the World Cup began, bringing all 32 competing nations onto Twitter.
Twitter sales manager Dara Nasr told The Drum: “The World Cup didn’t begin necessarily on 12 June, the build-up began far before in the conversation, whether it be the launch of the official ball…the kit…”
As well as the teams seeing a boom in followers, the footballers themselves have also seen an increase: France's Paul Pogba has seen a 505 per cent increase, while Brazillian player Oscar’s followers are up 428 per cent.
Luis Suarez has gained more than half a million followers during the tournament.